Our Creative Vision

From the beginning, our team at Sagasra was deeply committed to crafting a story that resonates with families, explores human relationships, and breaks the conventional portrayal of women and mother-in-law dynamics. Peranbu was launched alongside Deivam Thandha Poove in the noon slot, and due to audience love, it was later shifted to the prime-time evening slot—an acknowledgment of its growing popularity and ratings performance.

Cast & Performance Excellence

We are proud to have introduced Vaishnavi Arulmozhi in her first leading role, whose dual portrayal of Vanathi and Shanmathi earned widespread acclaim. Alongside her, the remarkable performances of Shamitha Shreekumar and Vijay Venkatesan elevated the emotional core of the serial. The success of the show is a reflection of our strong collaboration with talented artists, directors, writers, and technical crew who aligned with our vision throughout the production.

Awards & Audience Love

Peranbu became a household favorite and was recognized with multiple awards at the Zee Tamil Kudumbam Viruthugal 2022, including:

• Favorite Serial
• Favorite Heroine - Vaishnavi Arulmozhi
• Favorite Hero - Vimal Venkatesan
• Best Maamiyar and Marumagal - Shamitha Shreekumar & Vaishnavi Arulmozhi

These accolades reaffirm our commitment to delivering quality storytelling with emotional connect.

Why Peranbu Matters to Us

More than just another serial, Peranbu is a milestone for Sagasra Productions. It demonstrated our ability to consistently deliver compelling, character-driven narratives at scale. The show's successful two-year run was driven by our passion for storytelling, attention to production quality, and understanding of audience sentiment. It is a shining example of what we strive to achieve with every project: Stories that stay with the heart. Let me know if you want to add behind-the-scenes photos, team credits, or viewer testimonials to this blog page. I can help write those sections too.

Breaking New Ground with Pavithra

From the beginning, our team at Sagasra was deeply committed to crafting a story that resonates with families, explores human relationships, and breaks the conventional portrayal of women and mother-in-law dynamics. Peranbu was launched alongside Deivam Thandha Poove in the noon slot, and due to audience love, it was later shifted to the prime-time evening slot—an acknowledgment of its growing popularity and ratings performance.

This bold move of launching the serial with a cinematic narrative format helped establish a deep emotional connection with viewers before the episodic format even began. It marked a historic and impactful beginning, earning widespread attention across audiences and industry insiders alike.

A Story That Spans Generations

Pavithra is a gripping emotional drama centered around identity, hidden truths, and the strength of family. As the narrative unfolds through time, we see the evolution of its characters, their relationships, and the generational impact of decisions made in love, fear, and sacrifice.

In early 2025, the storyline took a dramatic 20-year leap, welcoming a fresh set of main leads and giving the serial renewed depth and energy, helping sustain strong viewership and loyalty across demographics.

Noteworthy Cast & Character Excellence

We are honored to have worked with an exceptional cast that brings Pavithra to life:

• Geetha as Ramadevi – A powerful matriarchal role marking her return to Tamil TV after Rajakumari.
• Snehan and Anitha Sampath as Bharathi and Bhavani – Their roles in the opening episodes made a major impact and marked their debut as leads in Tamil television.
• Radha / Roja Sholapur as Gayathri – A commanding negative lead.
• Diya and Naveen as the new-age Pavithra and Arjun (post-leap) – Representing the new generation with fresh energy.

The casting journey of Pavithra was bold and exciting—uniting familiar faces from cinema, Bigg Boss fame, and theatre veterans, with new-generation talent. This dynamic blend helped maintain emotional continuity while pushing the story forward.

What Makes This Project Special for Us

• First-of-its-kind launch with a full-length prequel film
• Multi-generational storyline executed with clarity and emotion
• High-production values maintaining cinematic standards across episodes
• Digital + TV distribution that expanded reach through Kalaignar TV and YouTube
• Massive audience engagement within the first few weeks of telecast

Sagasra's Signature Touch

As a creative production partner, Sagasra Productions was involved in ensuring the storytelling aesthetics, character development, visual direction, and emotional pacing stayed true to our brand values—authentic, engaging, and culturally rooted.

From scripting to execution, Pavithra represents our commitment to raising the bar for Tamil television content, and our belief in emotionally powerful narratives that resonate with real families.